I’m Laila - a graduate in Management of Creative Business Processes, driven media marketer, and adept communicator with a foundation in the creative industries. My approach lies at the intersection of creative and commercial, linking brand narratives with strategies for growth. 

In this short video*, I share my take on creativity - to look at my daily reality past the ordinary and mundane and composing the world around me through the lens of curiosity. See the creative process behind here.

*Inspired by Rick Rubin’s book The Creative Act: A Way of Being