I played a pivotal role in optimizing Frankly’s digital presence. I developed a structured content framework including five key content pillars for all social media channels and led the Hero marketing campaign (incl. paid social media strategy, organic content creation & storytelling, email marketing and website optimization) that significantly increased brand awareness across all digital platforms. 

At 99needs, I successfully expanded the online presence of numerous beauty and lifestyle clients, with the Glow by DM campaign being a standout achievement. By developing engaging visuals, implementing a strategic content plan, and optimizing paid advertising, we transformed europe’s largest beauty convention into a vibrant digital experience, significantly boosting the campaign's reach and engagement.

At Maybelline New York, one of the key initiatives I led was the Bloggerbox, a strategic campaign that curated influencer partnerships to promote makeup products. By featuring a Black model for the first time and thereby expanding the possibilities of beauty, I contributed to furthering the brand’s commitment to diversity and inclusivity.