driving digital growth for beauty and lifestyle brands: glow by dm
The Glow by DM is europe’s largest beauty convention and demonstrated remarkable resilience during the covid-19 pandemic. Instead of hosting an offline event, the convention shifted to a digital format with the 30 Days of Summer Campaign, including exciting giveaways and collaborations with numerous beauty influencers. The highlight of this initiative was the youtube live event, Glow summer charts, which aimed to attract as many viewers as possible.
At 99needs, I played a key role in executing the Glow by DM campaign as part of our social media team. Our approach lied in a comprehensive strategy that included:
creative visual development: I contributed to crafting compelling visuals that aligned with the campaign's themes and objectives, ensuring they captured the essence of the beauty brand and resonated with the target audience.
editorial planning and content posting: I helped plan and schedule posts to maintain a consistent online presence, effectively engaging our audience throughout the campaign duration.
performance strategy and paid advertising: To maximize reach and engagement, I assisted in implementing a targeted performance strategy that leveraged paid advertising across social media platforms. By utilizing data analytics, we optimized ad placements to ensure our content reached the right audience, significantly enhancing campaign visibility.
+70,000 views for the live event +115% increase compared to the previous life event
“I always had an amazing time working with Laila during her time as a Social Media Manager at our agency, 99needs GmbH. Let me tell you one thing about Laila: she's a ray of sunshine—always so positive, friendly and kind. She fit perfectly into our agency culture, and we already miss her. She consistently impressed me with her creativity and attention to detail. She has a unique talent for crafting content that is both visually and textually engaging, inspired by culture and zeitgeist. Her ability to tell stories that truly resonate with our target audience is just on point.
What I especially admire about Laila is her deep understanding of the different social media platforms, their specific trends and audience behaviors. She knows exactly how to optimize content strategies and continuously refine KPIs. To us she was always a reliable and inspiring colleague.
In short, Laila will undoubtedly be an asset to any team, and I wish her all the best in her future endeavors. <3” - Irina Voss, CEO