strengthening frankly’s digital presence

During my time at Frankly as a Marketing Coordinator, I contributed significantly to building and expanding their digital presence, starting with their social media channels, which lacked structure and consistency.

• developed a content framework: I Introduced a structured content approach based on five key Frankly Pillars together with a structured editorial brand. This ensured that all content aligned with the brand's values and storytelling goals, fostering consistency across all social media platforms.

  One standout initiative was Frankly Talks - a dynamic, fast-paced interview series featuring frankly colleagues discussing their roles and experiences. The series captured followers' attention and boosted employer branding while fostering stronger audience connections.

• led the Hero marketing campaign: Spearheaded the design and execution of the Hero campaign, a comprehensive brand-awareness initiative aimed at increasing engagement and enhancing visibility across key digital platforms. This campaign was strategically developed to resonate with our target audience and included:

  
  paid social media strategy:
  Deployed a series of targeted paid social media ads across LinkedIN and Instagram, leveraging audience segmentation and A/B testing to maximize brand awareness and optimize ad performance.

  content creation and storytelling:
  Created a cohesive narrative across all touchpoints, ensuring the content reflected Frankly’s core values and message. This involved developing engaging visuals and copy that drove both organic and paid engagement.

  email marketing:
  Crafted and distributed a series of newsletters that not only supported the campaign but also engaged Frankly’s existing audience with personalized content and calls-to-action designed to boost brand loyalty and awareness.

  website optimization:
  Enhanced the website’s user experience by creating a dedicated landing page tailored to the campaign to increase brand awareness. 
  
  

+ 51% increase in average monthly followers on LinkedIN + 102% increase in followers on Instagram

“Laila is really good with taking initiative, she has a great energy across everything that she does. Working with both messaging and formats is really natural for her, as she knows how to plan for long term differentiation as well as short term traction” - Lerke Christoffersen, Head of Brand